About Me.
My name is Madison and I am a skilled professional with over three years experience specializing in social media, content creation, and website design. With a keen eye for aesthetics and functionality, I have a strong passion for design. This led me to further my education in UX. My diverse skill set allows me to create user-friendly experiences that connect.
Education
Hands-on certification covering the full UX design process from user research and defining pain points to creating wireframes, prototypes, and high-fidelity designs in Figma. Developed practical skills in usability testing, design thinking, and building user-centered digital experiences.
Developed core social media marketing skills, including managing social media presence, creating platform-specific content, and analyzing performance metrics. Gained hands-on experience with Meta Ads Manager, designing effective ad campaigns, and communicating results to stakeholders.
Seven course certification covering digital marketing strategy, email marketing, marketing analytics, and e-commerce store setup and management. Focused on customer acquisition, conversion, and data-driven marketing fundamentals for entry-level digital marketing and e-commerce roles.
Work History
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Led the visual design and user experience for products at Inkd
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Worked closely with other founders to plan and launch new projects
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Helped shape the company’s brand and overall creative direction
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Founded and manage a full-service marketing business specializing in social media management, content creation, and website design for local and remote clients.
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Foster and maintain strong client relationships, serving as a primary point of contact for communication, feedback, and strategy.
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Conduct audience research and usability analysis to inform design and content decisions.
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Design and execute user-focused social media strategies that improved online engagement by 40%.
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Track KPI’s and user behavior using analytics tools to inform ongoing design and strategy enhancements.
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Collaborate cross-functionally to ensure consistent brand voice, seamless user journey, and clear calls-to-action.
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Collaborated with creative, sales, and product teams to align messaging with user needs and brand goals.
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Analyze market trends and consumer behavior to optimize ad performance and maximize ROI.
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Applied data-driven insights to refine ad layouts, copy, and targeting strategies.